Have you ever wondered why, when faced with true uncertainty your traditional strategy tools fail you? Why your forecasts are no longer reliable? Why you are beating competition, but lose the market?
The likely answer is you are using the wrong tools for strategizing.
The reason this is happening to more and more executives is that digitalization alone is already transforming many industries to an extent that old rules of game no longer apply. Other change drivers like the sustainability shift or raising political uncertainty are adding to disconnect between strategic problems you face and tools you have applied in the past.
The solution is to zoom out and adopt a new way of thinking. For that new way of thinking you need to make three important shifts: